Brilliant Storytelling

I came across this commercial for “Save the Children UK” yesterday, and I don’t have adequate words to describe it. Simply brilliant storytelling.

This is truly one of the most impactful videos I’ve ever seen to help affluent, first-world society, relate to the plight of people in war-torn nations.

I’m NOT saying you should give to this organization, but if this dramatization doesn’t move you to care and consider how you can make a difference somehow?

You need a heart check.